Which of the following incorporates best practices in email design?

  • Ensure the copy, brand voice, colors, and graphics of a linked landing page are consistent with the email.
  • Ensure that the copy, brand voice, colors, and graphics of a linked landing page are distinctively different from the email.
  • Ensure the copy, brand voice, colors, and graphics of an email have low color contrast.
  • Ensure there is no white space, so contacts understand how important this messaging is.

The correct answer is:

  • Ensure the copy, brand voice, colors, and graphics of a linked landing page are consistent with the email.

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