What is the definition of graymail?

Written by Justin Foley in HubSpot Email Marketing Certification Answer Last Updated September 10, 2023

Emails sent to contacts that have not provided consent
Emails sent to contacts that have provided consent, and engage consistently
Emails sent to contacts that have provided consent but have stopped engaging
Emails sent to contacts that hard bounce and impact your deliverability score

The correct answer is:

Emails sent to contacts that have provided consent but have stopped engaging.

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