Exam Name: Hootsuite Social Marketing Certification Exam
Exam URL: https://education.hootsuite.com/courses/social-marketing-certification
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Here’s what you need to know before taking this exam:
- There are 60 questions.
- You have 60 minutes to complete the exam.
- You can take the exam as many times as necessary until you pass, at no extra cost.
Good luck.
(Click on the questions to get the correct answers)
1. What does accessibility mean in social media?
2. Inclusivity means making sure everyone feels welcome, especially those that have been historically marginalized. Which of these are examples of using inclusivity in your socials? (Choose Three Answers)
3. What are three examples of implementing Diversity, Equity and Inclusion (DEI) in your socials?
4. DEI stands for Diversity, Equity and Inclusion. What does it mean for social marketing? (Choose Three Answers)
5. Which of these are examples of implementing accessibility into your socials? (Choose Three Answers)
6. What are two things you might consider doing with your content calendar when you have learned about a serious global event?
7. A content calendar gives you a map of all your future content across all of your social accounts. What are the three main components of an effective content calendar?
8. What is something you should consider before cross-posting a video on your socials?
9. What are 2 best practices for creating videos on social?
10. What are some of the advantages of using video in your socials? (Choose Two Answers)
11. Evergreen content never becomes outdated, which means it can be reused again and again. Which of the following posts are an example of evergreen content?
12. You can have the best content in the world, but if you don’t know when to post it to get it in front of as many eyes as possible – then all your work might be for nothing. What are the three key factors that help determine your posting frequency?
13. Search Engine Optimization (SEO) is a key way to get your content seen on social. What are some best practices to make your posts more SEO friendly? (Choose Three Answers)
14. Using Search Engine Optimization (SEO) in your social profiles is a great way to improve your visibility and reach. What are some best practices to optimize your social profiles for SEO? (Choose Three Answers)
15. There are three key factors that determine your posting schedule and frequency, which of the following is an example of one?
16. While simply reposting other people’s content can help you fill your content calendar – you still need to put in some work. How do you add value to external content?
17. External content can be a great way to fill up your content calendar, but you shouldn’t share everything that comes across your feed. What can you check to determine what external content is worth sharing on your socials?
18. Content curation is the act of collecting existing social content to share with your audience. What is an advantage of using curated content?
19. In addition to daily monitoring and weekly team reporting, it’s also a good idea to share high-level campaign reports with leadership. Generally speaking, how often should you share this type of report?
20. What metric should you track if you want to see how many unique users are seeing your post?
Download Hootsuite Social Marketing Certification Answers – PDF
21. All of the content in your socials fall into 2 categories: created and curated. Which of the following are benefits of creating your own content vs. curating it? (Choose Two Answers)
22. Content pillars are the set topics and themes that your brand focuses on for its social media posts. Why are they a useful part of your social media strategy? (Choose Two Answers)
23. A content strategy is a tactical plan for how you will achieve your goals with your socials. What are the three key components of a content strategy?
24. Which of the following is a S.M.A.R.T social media objective?
25. What are the best sources of information you can use to guide your owned media creation?
26. After analyzing the data from your social media audit, the “stop, start, continue” model can help guide your next steps. For example, if your audit determined that video content achieves high engagement across all platforms, what should you do?
27. Strategic policy documents contain key information that helps your team quickly find the answers they need. One example is an overview of your brand’s socials – what should this overview include?
28. When planning for a new campaign, there are a number of steps that will help you prepare. What are they? (Choose Three Answers)
29. There are 5 key questions you should ask yourself before joining a new social media platform. Which of the following are key questions? (Choose Two Answers)
30. Which of the following is an effective way of helping your team keep social interactions with customers consistent and on brand?
31. A global crisis has occurred, and you’ve paused all your outgoing content until you can review them for relevance and tone. Which of the following posts would you still publish?
32. A successful social media strategy is made up of three types of content – paid, owned and earned media. Which of the following is an example of earned media?
33. When formulating a social media strategy, you might spend some time searching for official and unofficial company accounts, fan accounts, outdated and fake accounts. Where should this information live?
34. No matter who is writing content, your brand’s personality should reflect one distinct personality across all platforms. To make sure this happens, what are three steps you need to take? (Choose Three Answers)
35. Every social media strategy needs a set of strong tactics to pull it off. Which of the below best defines social media tactics?
36. While job titles might differ from company to company, there will usually be three key roles in a social media team. What are they?
37. Before you start your campaign, you need to make sure that you have actionable metrics to measure and report on. How do you know what’s an actionable or vanity metric?
38. What’s the most effective way to spread awareness of your organization’s efforts during times of crisis?
39. Without a social media governance plan, you’re open to legal risks, brand damage, and lost revenue. What are the 5 parts of a strong governance plan?
40. You’ve reviewed who has access to your branded social media accounts, and decided to change the passwords. Now you need to redistribute access to people who will be directly involved with the account. What’s the most secure way to do this?
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41. How will creating a calendar of key dates for your campaign planning benefit your team? (Choose Two Answers)
42. Which of the following best describes social media governance?
43. Key Performance Indicators (KPIs) are a more defined target for your team to track progress towards objectives. If your objective is to increase link clicks by 20% on LinkedIn, what should be the corresponding KPI?
44. Companies need to proactively prepare for possible issues on social media, to mitigate risk and increase the chances of a positive outcome. What is this called?
45. A new social media platform is gaining popularity, and you’re considering joining it. Your audience uses it, and you know you can provide value to them… But you’re worried the time and resource investment will take away from your existing channels, and you’re not sure if it will sufficiently support your objectives. What’s the best path forward?
46. Which of the following are best practices for responding to a social media crisis? (Choose Three Answers)
47. There are several key elements of a strong social media strategy. Which element of your strategy outlines in detail what you plan to achieve?
48. What are S.M.A.R.T objectives?
49. Strategic social media policy documents are like your team’s playbook – a tool they can quickly reference for information. What information should they contain?
50. You’re a remote social media coordinator, and crisis strikes. Your direct manager is on leave, and you don’t know who to escalate it to. What do you need?
51. When it’s time to create a final campaign report, there are two key things your stakeholders need to know. What are they?
52. A successful social media strategy is made up of three types of content – paid, owned and earned media. Which of the following are examples of owned media? (Choose Two Answers)
53. Paid, owned, and earned media converge to compliment and bolster each other on social media. Which of the following are examples of how to implement converged media tactics in your social media strategy? (Choose Two Answers)
54. What are some examples of commonly used social media tactics? (Choose Three Answers)
55. When creating a crisis management plan for social media, what element should you start with?
56. Your ad campaign objective is to increase product sales. Which of the following is an actionable metric that supports that objective?
57. A social media strategy provides a roadmap for your team to achieve its goals. Which of the following are essential elements of a strong social media strategy? (Choose Three Answers)
58. You want to track sales and web traffic to better understand how your influencer campaigns are resonating with your audience. How do you do this?
59. What are some ways you can track engagement data to see how an influencer is helping you grow your community? (Choose Three Answers)
60. Which of the following are effective ways of tracking the success of your influencer program? (Choose Three Answers)
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61. All influencer marketing programs must abide by government regulations. What’s one way your influencer can stay within regulations?
62. A successful influencer program should outline agreements and expectations between your brand and the influencer, including compensation. When it comes to deciding on compensation, what are the most important considerations? (Choose Three Answers)
63. You’re a new brand on the scene and you’re trying to rapidly increase brand awareness and reach on social. Which type of influencers would you work with? (Choose Two Answers)
64. Which type of influencer often has the smallest following, but the highest engagement rate?
65. When it comes to marketing, influencers and content creators are a powerful tool. What are three brand benefits of influencer marketing?
66. What are two brand benefits of maintaining an active community across platforms?
67. What are two things you should consider doing when cross-posting?
68. To grow an engaged community across all of your social media channels, you’ll need a good understanding of the networks you use and your audience. What is something you should keep in mind when developing a strategy that spans platforms?
69. One benefit of an engaged community is receiving feedback that you can use to improve your brand. What are two practical methods you might use to get broad audience feedback on your brand?
70. The benefits of maintaining an active community extend beyond sales. What are three ways your engaged community can help your brand?
71. One of the advantages of building an active community is that it can humanize your brand. What is one major advantage of humanizing your brand?
71. What are two major benefits of growing an active community?
72. Successful brands build an active community by consistently engaging with their audience. Which of these are examples of community engagement? (Choose Three Answers)
73. What are some best practices to make sure your data is easy to understand in your report? (Choose Three Answers)
74. What is one way to get stakeholder buy-in while sharing social reports?
75. What is the purpose of post-mortem reporting?
76. Why is it important to track relevant social metrics? (Choose Three Answers)
77. Regular social media reporting shows how your campaign is performing over a set period of time. What is one of the benefits of this kind of reporting?
78. Your click-through rate measures how many people click a link in your post. How do you calculate it?
79. What metric would you track to see how your followers are responding to your posts, including likes, shares and comments?
Download Hootsuite Social Marketing Certification Answers – PDF
