Which of the following are best practices for responding to a social media crisis? (Choose Three Answers)

Written by Justin Foley in Hootsuite Social Marketing Certification Answers Last Updated September 10, 2023
  • Review how competitors are handling the situation and follow suit
  • Listen to what your audience is saying for insight into sentiment
  • Pause all outgoing content to review it for anything obsolete or tonedeaf
  • Review and update social profiles to highlight any changes

The correct answer is:

  • Listen to what your audience is saying for insight into sentiment
  • Pause all outgoing content to review it for anything obsolete or tonedeaf
  • Review and update social profiles to highlight any changes

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

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