A successful social media strategy is made up of three types of content – paid, owned and earned media. Which of the following is an example of earned media?

  • A new product giveaway hosted on social
  • A five star review of your brand on Google
  • A paid influencer post recommending your brand
  • A campaign video shot and produced by your team

The correct answer is:

  • A five star review of your brand on Google.

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