A new social media platform is gaining popularity, and you’re considering joining it. Your audience uses it, and you know you can provide value to them… But you’re worried the time and resource investment will take away from your existing channels, and you’re not sure if it will sufficiently support your objectives. What’s the best path forward?

Contact engagement Sender reputation Authentication Domain set up Delivery rate The correct answer is: Contact engagement Sender reputation Authentication Domain set up Delivery...

Working on your sender reputation Ensuring proper set up of your email authentication Sending each of your emails to all the contacts in your CRM Being conscious of your delivery rate The...