Content pillars are the set topics and themes that your brand focuses on for its social media posts. Why are they a useful part of your social media strategy? (Choose Two Answers)

  • They help give your content direction and structure
  • They make sure you always maintain an evergreen library
  • They help you to define your brand voice and style
  • They give you set topics for your brand to focus on

The correct answer is:

  • They help give your content direction and structure
  • They help you to define your brand voice and style

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