There are 5 key questions you should ask yourself before joining a new social media platform. Which of the following are key questions? (Choose Two Answers)

Written by Justin Foley in Hootsuite Social Marketing Certification Answers Last Updated September 10, 2023
  • Does this platform integrate with my social media management software?
  • Is the platform being adopted by gen z and younger generations?
  • Is my audience on the platform?
  • Can I do things on this platform that I can’t do on my existing channels?

The correct answer is:

  • Does this platform integrate with my social media management software?
  • Is my audience on the platform?

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

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