What are 2 best practices for creating videos on social?

Written by Justin Foley in Hootsuite Social Marketing Certification Answers Last Updated September 10, 2023
  • Making sure your videos aligns with your larger brand objectives
  • Creating videos that follows the latest TikTok trends
  • Making sure your video highlights a product update or sale
  • Creating videos that add value to your audience

The correct answer is:

  • Making sure your videos aligns with your larger brand objectives
  • Creating videos that add value to your audience

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

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