You want to track sales and web traffic to better understand how your influencer campaigns are resonating with your audience. How do you do this?

Written by Justin Foley in Hootsuite Social Marketing Certification Answers Last Updated September 10, 2023
  • Ensure you’re counting link clicks for each post
  • Ask influencer for engagement number on their post
  • Compare your sales against your competitors
  • Supply the influencer with UTM links to use

The correct answer is:

  • Supply the influencer with UTM links to use.

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