A content calendar gives you a map of all your future content across all of your social accounts. What are the three main components of an effective content calendar?

Written by Justin Foley in Hootsuite Social Marketing Certification Answers Last Updated September 10, 2023
  • An Evergreen library
  • A monthly calendar
  • A weekly Calendar
  • A team vacation calendar

The correct answer is:

  • An Evergreen library
  • A monthly calendar
  • A weekly Calendar

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

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