Every social media strategy needs a set of strong tactics to pull it off. Which of the below best defines social media tactics?

• Tactics are what you use to define your overarching brand E.g. crafting a mission statement.
• Tactics are what you use to engage your audience and complete brand objectives. E.g. running a contest
• Tactics are individual targets your team needs to reach to increase key metrics. E.g. gain X number of followers
• Tactics are what you report on, to help determine campaign E.g. to support budget requests

The correct answer is:

• Tactics are what you use to engage your audience and complete brand objectives. E.g. running a contest.