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Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Different campaign settings may be more effective on different networks Lower clickthrough rates (CTRs) on…
ByTargeting by topic is a good strategy if your client wants to:
control where his ads appear on the Display Network actively manage his budget because he…
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
A map showing her business location A promotion from a related business, like a bakery…
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Dynamic remarketing Similar audiences In–market audiences using the “Infant & Toddler Feeding/Toddler Meals” category Managed…