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You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
Conversion Cost-per-click Clickthrough rate Impression The correct answer is: Conversion.
ByWhich targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Remarketing Placement Topic Affinity audiences The correct answer is: Remarketing.
Viewable cost–per–thousand impressions (vCPM):
Counts An Ad As “Viewable” When 75% Of It Is Visible On The Screen For…