Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

Written by Justin Foley in Google Ads Display Certification Answers Last Updated September 3, 2023
  • Dynamic remarketing
  • Similar audiences
  • In–market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
  • Managed placements

The correct answer is:

  • In–market audiences using the “Infant & Toddler Feeding/Toddler Meals” category.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

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