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What can the Performance Planner recommend?

Campaign-level Target CPA (cost-per-acquisition) Applying bid adjustments to specific locations Including or excluding “Google search partners” Using…

ByByJustin FoleyOct 3, 20191 min read

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

Predictions built from ad portfolio data, aggregated across benchmark businesses. Predictions built from your performance…

ByByJustin FoleyOct 3, 20191 min read

What does Performance Planner automatically do?

Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts…

ByByJustin FoleyOct 3, 20191 min read

What is a key benefit of Smart Display campaigns?

Highly segmented insights are provided for daily campaign deep dives. Smart Display campaigns can automatically…

ByByJustin FoleyOct 3, 20191 min read