What does Performance Planner automatically do?

Written by Justin Foley in Google Ads Display Certification Answers Last Updated September 3, 2023
  • Uses machine learning to target new demographics
  • Sets your ad budget for maximum growth
  • Forecasts how your current campaigns will perform in the future
  • Recommends the perfect ad structure for your budget

The correct answer is:

  • Forecasts how your current campaigns will perform in the future.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

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