Exam Name: Microsoft Search Advertising Certification Exam
Exam URL: https://learninglab.about.ads.microsoft.com/course-catalog/search-advertising-learning-path/
Download Microsoft Search Advertising Certification Answers – PDF
Here’s what you need to know before taking this exam:
- There are 50 questions.
- You have Unlimited time to complete the exam.
Good luck.
(Click on the questions to get the correct answers)
1. Contoso Clothing is new to Microsoft Advertising and wants to track how many people buy a shirt online after clicking on their ad. What feature must they implement?
2. Complete the following sentence by selecting 2 correct answers: With Microsoft Advertising, you can use Dynamic Remarketing…
3. Contoso foods wants to track each time a searcher who has clicked on their ad watches a video on their sites as a conversion. Which Microsoft advertising feature do they need to implement?
4. Contoso Holidays wants their ad to display for the keyword ‘Flights to New York’ only when a customer’s search query matches their keyword precisely – including some close variants – with no extra words. Which Keyword match option should they select?
5. What is an EXTA?
6. Yani is creating a search campaign and is choosing an automated bid strategy. The aim is to ensure an average spend to get a customer to take action on their website over 30 days is less than $10. Which bid strategy should Yani choose?
7. You can use the Google Import feature to import an in-market audience to your campaign.
8. Arlo has applied targeting at both the campaign level and ad group level to his campaign. Which level will take priority?
9. What does a Callout ad extension provide?
10. What is the maximum number of headlines an advertiser can provide for their Responsive Search Ads?
11. Which of the following are Microsoft Advertising budgeting options?
12. Which of the following is not considered in calculating quality score?
13. How many types of Dynamic Remarketing lists are available to an advertiser?
14. What do past buyers list do in a dynamic remarketing campaign?
15. To pay with monthly invoicing, you will need to have a live insertion order set up.
16. Which of the following will not import using the Google import tool?
17. What should you know before importing a file in Microsoft Advertising Editor?
18. Gail’s Gifts is choosing an automated bidding strategy. They want to have confidence that their bids are driving as much traffic to their websites as possible while staying within their budget. which did strategy should the choose?
19. Hitesh wants to see the number of impressions for each headline and description combination for his Responsive Search Ad (RSA). What type of reports should Hitesh run?
20. How is a click-through rate defined?
21. What are some benefits of using remarketing in your paid search campaign?
22. When using Google import, which of the following may be modified automatically as part of the import process?
23. Leo’s online store wants to set up remarketing for its search campaigns. In what order should steps be taken to achieve this?
24. Gregory wants to set up billing information in a new account. Gregory can use Google Import to copy this over from his Google Ads account.
25. What are the ways in which you can import your Google Ads search campaign data?
26. Microsoft Advertising allows you to import a keyword list from Google.
27. Ravleen wants to run a report to see financial documents, including invoices and credit memos. Which report should Ravleen run?
28. What is the membership duration range an advertiser can specify when creating a Dynamic Remarketing list?
29. What can a Sitelink ad extension provide?
30. Susana has recently implemented Responsive Search Ads (RSAs) on search campaigns. To best understand the full impact of her RSAs, how soon after implementation should Susana measure their performance?
31. How is a conversion rate defined?
32. Dynamic Search ads automatically target relevant search queries based on the content of your website, and are dynamically created to respond to these search queries.
33. Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns. Which budget type should they select?
Download Microsoft Search Advertising Certification Answers – PDF
34. Which of the following payment methods are allowed if using a post-pay threshold?
35. With conversion tracking, the only thing possible to track is when a customer actually purchases a product.
36. An ad extension, if present, will always serve.
37. What are impressions?
38. Contoso Pet Supplies wants their ad for the keyword ‘Cat Snaxxx’ triggered when a user searches either of the individual words in any order, or words related to Cat or Snaxxx. Which match option should they choose?
39. What are the words or phrases a user types into a search box referred to as?
40. Ad group settings must inherit settings from the campaign level.
41. What an advertiser defines as a sale – could be a sign up or a purchase is known as:
42. The words or phrases a user types into a search box are often referred to as:
43. What are the benefits of using in-market audiences?
44. Cathleen wants to check that three Universal Event Tracking (UET) gag is functioning correctly on the website, ‘Cathleen’s Musical Instruments’. Which of the following options would enable Cathleen to do this?
45. Microsoft advertising saves your Google ads sign-in information for easier access with other google imports.
46. Willow Sporting Goods are concerned that a lot of their ads are being blocked from showing. The believe this is due to keywords that have been set up to prevent ads from being triggered by a certain word or phrase. Which report should they run?
47. Responsive Search ads can be imported from your Google Ads campaign.
48. Maria-Jose wants to run a report to see impressions, impression percentage, and impression percentage lost to budget and lost to bid. Which report should Maria-Jose run?
49. In general, the higher up on the Search Engine Results Page (SERP) your ad is the less likely it will be to clicked.
50. Unless you choose to opt-in, your campaign will be automatically opted-out of Microsoft Search Partner traffic.
51. Which of the following is true about Universal Event Tracking (UET)?
52. Kari’s Clothes online store has a remarketing list of site visitors applied to a campaign. For this campaign, they only want their ads to appear to customers on the remarketing list. Which targeting options should they choose?
53. How many Universal Event Tracking (UET) tags are needed per advertiser website?
54. The ‘Target and Bid’ audience target setting does not narrow your ad’s audience.
55. What is the correct order of hierarchy in the Microsoft Advertising account structure?
56. When will changes made in Microsoft Advertising Editor be reflected in your Microsoft Advertising account?
57. Saskia is running a search campaign for a major retailer and is writing ad copy. With remarketing, Saskia has the ability to show previous website visitors different ad copy to other people.
58. What level or levels can ad targets be set?
59. Tailspin Fences and Gates Inc. does not want its ad to display when a customer searches for ‘Bill Gates’. To avoid displaying an ad when a customer searches for ‘Bill Gates’, which Microsoft Advertising option should they select?
60. Broad match keywords have the most potential for high impressions.
61. Which levels can you apply website exclusions for the Microsoft search partner network?
62. Helena wants to compare the performance of ads running on owned and operated sites to ads running on the Microsoft Search Partner Network. In which of the following ways can Helena do this?
63. For enhanced cost per click, which of the following is true about Universal Event Tracking (UET) with a conversion goal?
64. When is a customer removed from the Dynamic Remarketing list?
65. Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads’ position?
66. What does SERP stand for?
Download Microsoft Search Advertising Certification Answers – PDF
67. What does the term SERP stand for?
68. A bid is the maximum amount an advertiser is willing to pay for a click.
69. Each sponsored search ad that a user sees is called a(n):
70. Javier is interested in the performance of individual sites on the Microsoft Search Partner Network for his campaigns. What level of transparency can Javier get with Microsoft Advertising reporting?
71. The Microsoft Search Partner Network is comprised of partner-managed properties powered by Bing. They have their own brands, but search results and ads are served by Bing.
72. Emily is creating a campaign for a large insurance company’s auto insurance and is choosing an automated bid strategy. The aim is to use Microsoft Advertising’s data-driven bidding to get as many online purchases as possible. Which bid strategy should Emily choose?
73. Contoso Desserts is new to Microsoft Advertising and wants to implement conversion tracking. What is the first step?
74. When you are testing your Responsive Search Ad (RSA), which of the following is recommended?
75. Contoso Ski House wants its keyword ‘winter vacations’ to match to queries such as ‘winter vacations discount’ but not ‘Hawaii vacations’. Which keyword match option should it select?
76. Celine is a camera retailer who wants to create engaging ads with images of what products are sold from the catalog. What ad type should Celine use?
77. Paid search follows a Pay Per Click, or PPC, advertising model. Using this system, an advertiser only pays when a consumer clicks on their delivered ad.
78. What do web crawlers do?
79. What does CTR stand for?
80. How many sales an advertiser is getting per number of clicks is known as:
81. What is it called when a user clicks through to an advertiser’s website from a sponsored search listing?
82. Contoso Shoes’ campaign reached its budget limit for the day, so it has been automatically paused. What could Contoso Shoes do to make its ads go live again?
83. Phuong wants to see details of which queries have been triggering the ads in a campaign that has been running for a few weeks. Which report should Phuong run?
84. What are some reasons why you would use page feeds for dynamic search ads?
85. Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial Intelligence can automatically select the best combination. What ad type should Jack create?
86. Which of the following is true about Microsoft Advertising Editor?
87. Gaby is marketing luxury vacations and notices ads are being triggered by queries for ‘cheap vacations’. What should Gaby do to prevent this?
88. Campaigns are the lowest level in the account structure hierarchy.
89. Anna notices one device type performing poorly. What is the maximum negative bid adjustment Anna can use for a device?
90. Which of the following is the default bid strategy when creating a new campaign?
91. When creating an ad for a Dynamic Search Ads campaign, what is the minimum input required?
92. Jane knows that her campaigns will be more efficient if she improves her quality score. How can Jane do this?
93. Hitesh is running a search campaign for a major retailer and wants to remarket to previous site visitors. When doing this, Hitesh can target site visitors or cart abandoners, but not people who have actually made a purchase.
94. Report templates can be saved and scheduled to run automatically.
95. An ad title can contain 3 parts, each up to 30 characters long.
96. At what level is auto-tagging with Microsoft Click ID enabled when creating a new Universal Even Tracking (UET) conversion goal?
97. Which column is required as mandatory when uploading your Dynamic Search Ads page feed?
98. What are the ways in which you can target your ads?
99. Contoso Bikes wants to ensure that if one campaign is attracting a lot of traffic on a given day, it CAN take budget from other campaigns. Which budget type should they select?
Download Microsoft Search Advertising Certification Answers – PDF
101. Cesar’s online Jewelry Store is choosing an automated bidding strategy. Without constantly managing their bids, they want to specify the percentage of times their ad is displayed compared to their competitors in a given position on the search engine results page. Which bid strategy should they choose?
102. Norman’s Hardware wants to remarket to people who have visited Normanshardware.com. They have already implemented the Universal Event Tracking (UET) tag on the site and created a remarketing list. At what point will Microsoft Advertising add a site visitor to their remarketing list?
103. At what level is auto-tagging with Microsoft Click ID enabled when creating a new Universal Event Tracking (UET) conversion goal?
104. Which column is required as mandatory when uploading your Dynamic Search Ads page feed?
105. Ashley’s Autos has placed a Universal Event Tracking (UET) tag on each of the pages on its website. Which of the following features needs this tag to function?
106. How do you calculate average cost-per click?
107. What is the maximum number of ad descriptions an advertiser can provide for their Responsive Search Ads?
108. Dynamic Search Ads automatically target relevant search queries based on the content of your keyword list, and are dynamically created to respond to these keywords.
109. Franz sells a wide variety of apparel. Franz’s goal is to dynamically insert data into text ads from a feed depending on certain circumstances. What ad type should Franz use?
110. Nick’s Shirts and Ties wants to track a conversion each time someone makes a purchase on their website using a destination URL conversion goal. Which page should they specify as the destination URL to track this type of conversion?
111. Lilly currently has a standard Universal Event Tracking (UET) tag implemented, but wants to start using dynamic remarketing on the campaigns. What 2 additional parameters required in UET will Lilly need to add?
112. An event goal conversion can be best defined as which of the following?
113. A click on an ad extension incurs an additional charge to a normal click.
114. Contoso Vacations sells experiences in Mexico. Which of the following targeting opportunities are available to them with Microsoft Advertising?
115. Shani’s Shoes is an online store where customers can buy running shoes. A number of customers are adding shoes to their cart, but then leave the site. Which of the following is a characteristic of Dynamic Marketing which Shani’s Shoes can take advantage of?
116. Contoso Coffee chain of coffee shops is eager to ensure they bid on the brand keyword ‘Contoso Coffee’. Why?
117. Sarbjit wants to research keywords, compare impression share, and customize bids. Which Microsoft Advertising tool should Sarbjit use?
118. Exact match can also match to search queries that are minor variations of the keyword, or ‘close variants’.
119. Yandi’s online Bike Store is choosing an automated bidding strategy. They want to get as much conversion value and revenue as possible for given return on ad spend objective. Which bid strategy should they choose?
120. Why is it important to group relevant keywords together in an ad group?
121. Contoso Deserts is new to Microsoft Advertising and wants to implement conversion tracking. What is the first step?
122. Location targeting allows an advertisers to exclude certain locations from seeing your ads.
123. The payment methods available to you depend on which of the following criteria? Select all that apply.
124. B2B business, Contoso Engineering, wants to use LinkedIn Profile Targeting to increase its chances of reaching potential customers. Which of the following criteria can it use?
125. Hitesh is running a search campaign for a major retailer and wants to remarket to previous site visitors. When doing this, Hitesh can target site visitors or cart abandoners, but not people who have actually made a purchase.
126. Jane knows that her campaigns will be more efficient if she improves her quality score. How can Jane do this?
127. Report templates can be saved and scheduled to run automatically.
128. An ad title can contain 3 parts, each up to 30 characters long.
129. At what level is auto-tagging with Microsoft Click ID enabled when creating a new Universal Even Tracking (UET) conversion goal?
130. Which column is required as mandatory when uploading your Dynamic Search Ads page feed?
131. What are the ways in which you can target your ads?
132. Contoso Bikes wants to ensure that if one campaign is attracting a lot of traffic on a given day, it CAN take budget from other campaigns. Which budget type should they select?
133. Microsoft Advertising Editor allows you to work and make changes online only. True or False?
Download Microsoft Search Advertising Certification Answers – PDF
