When you are testing your Responsive Search Ad (RSA), which of the following is recommended?

Written by Justin Foley in Microsoft Search Advertising Certification Answers Last Updated January 3, 2023

Test 4 to 5 RSAs in an ad group with 3 expanded text ads.
Test 4 to 5 RSAs in an ad group with 1 expanded text ad.
Test 1 RSA in an ad group with 2 to 3 expanded text ads.
Test 1 RSA in an ad group on its own.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

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