Which of the following is true about Universal Event Tracking (UET)?

Written by Justin Foley in Microsoft Search Advertising Certification Answers Last Updated January 3, 2023

It works as a ‘key’ that can unlock powerful Microsoft Advertising features.
UET is a piece of JavaScript code.
You need to have 1 UET tag for conversion tracking, and a different UET tag for remarketing.
The UET tag records customer behavior on your website to spend to Microsoft Advertising.

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