- Connect with customers who have visited your website before.
- Create additional opportunities to re-engage with customers who have abandoned their shopping cart.
- Create a higher cost per acquisitions compared to the same ads without remarketing in paid search
- Upsell or cross-sell to previous buyers.
SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...
False True The correct answer is: True