What are some benefits of using remarketing in your paid search campaign?

Written by Justin Foley in Microsoft Search Advertising Certification Answers Last Updated January 3, 2023

Connect with customers who have visited your website before.
Create additional opportunities to re-engage with customers who have abandoned their shopping cart.
Create a higher cost per acquisitions compared to the same ads without remarketing in paid search
Upsell or cross-sell to previous buyers.

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