Norman’s Hardware wants to remarket to people who have visited Normanshardware.com. They have already implemented the Universal Event Tracking (UET) tag on the site and created a remarketing list. At what point will Microsoft Advertising add a site visitor to their remarketing list?

Written by Justin Foley in Microsoft Search Advertising Certification Answers Last Updated February 25, 2023

When a user sees their ad.
When a user lands on the advertiser’s site who has not clicked on their ad.
When a user searches for ‘Norman’s Hardware’.
When a user lands on the advertiser’s site after clicking on their ad.

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