Exam Name: Microsoft Native & Display Advertising Certification Exam
Exam URL: https://learninglab.about.ads.microsoft.com/course-catalog/microsoft-audience-network-learning-path/
Download Microsoft Native & Display Advertising Certification Answers – PDF
Here’s what you need to know before taking this exam:
- There are 50 questions.
- You have Unlimited to complete the exam.
Good luck.
(Click on the questions to get the correct answers)
1. Which of the following can you apply to your Microsoft Audience Network campaign?
2. The Microsoft Audience Network has a partnership with Shutterstock to make images available for advertisers that do or do not have their own assets to use for their ads.
3. The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model? Select all that apply.
4. How many types of dynamic remarketing lists are available to an advertiser?
5. Tailspin Toys are creating their first Microsoft Audience Network campaign. What is the minimum number of images they will need in order to do this?
6. A unique audience target on the Microsoft Audience Network is LinkedIn Profile Targeting. Select all available LinkedIn targets. Select all that apply.
7. In the programmatic method of selling display advertising, which statements describe pricing? Select all that apply.
8. When using the Facebook Import tool, you can import multiple campaigns at a time.
9. Where can you use the Facebook Import tool?
10. In dynamic remarketing, which of the following statements are true regarding past buyers lists? Select all that apply.
11. Contoso Furniture is running an online campaign with video ads and paying on a cCPV basis. What does “cCPV” stand for?
12. Frank is creating a shopping feed-based audience campaign for his online store, Frank’s Tools. After selecting ‘Create Campaign’ in the Microsoft Advertising User Interface, what should Frank select next?
13. Which signals are used to anchor relevancy for search campaigns expanded to the Microsoft Audience Network? Select all that apply.
14. What are common display advertising key performance indicators? Select all that apply
15. Which of the following are forms of display advertising? Select all that apply.
16. Microsoft Audience Network brand-safe sites include MSN, Outlook.com and Microsoft.com.
17. Mike wants to use filters in reports to be able to view the performance of Audience Ads in the campaign performance report. Which column is added to be able to view this?
18. What is the aspect ratio of an ad?
19. What content is disallowed in the Microsoft Audience Network creative acceptance policy but allowed in the Search policy? Select all that apply.
20. What are the ways in which you can add images to your ads that are extended to the Microsoft Audience Network through your search campaigns? Select all that apply.
21. Contoso Carpets have previously run search campaigns, but now want to get started with native ads. What actions should they take before getting started on a Microsoft Audience Network campaign? Select all that apply.
22. On the Microsoft Audience Network, which products do not require age targeting?
23. Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns. What does “CPA” stand for?
24. In which of the following places are display ads shown? Select all that apply.
25. Microsoft Audience Network Campaign performance data can be viewed by day and hour in the ad schedule tab in the Microsoft Advertising Ul.
26. Marco is interested in tracking when people who were shown an ad and didn’t click on it, but still went on to purchase at a later date. Using which feature in the Microsoft Audience Network can Marco track this?
27. Which of the following are display advertising metrics? Select all that apply.
28. Contoso Insurance is running a Microsoft Audience Network campaign and wants to see how they’re performing across a variety of devices. For which devices can they pull this performance data? Select all that apply.
29. Which of the following is a way to gather images for your Microsoft Audience Network campaign?
30. Why is display advertising effective? Select all that apply.
31. When extending a search campaign to the Microsoft Audience Network, what is the maximum audience ads negative bid adjustment?
32. In which pricing model does an advertiser pay for every thousand impressions?
33. With Microsoft Advertising, you can use dynamic remarketing for which of the following? Select all that apply.
34. Ayushi is creating a dynamic remarketing list for the Microsoft Audience Network. What is the membership duration range Ayushi can specify?
35. Contoso Cameras wants to run image based ads across the brand safe properties of the MSN website, the Microsoft Edge browser, and Outlook.com. Which ad solution from Microsoft Advertising should Contoso Cameras use?
36. Contoso Fitness Company’s new Microsoft Audience Network campaign has been running for a few weeks and they want to review its performance. What are the ways in which they can do this? Select all that apply.
37. Contoso Fresh Food is running a Microsoft Audience Network campaign. When you click on one of their ads, where are you redirected?
38. Online video ads are not classified as display advertising.
39. Which buying models are used in the Microsoft Audience Network? Select all that apply.
40. In the programmatic method of selling display advertising, how is pricing set?
41. You can obtain images for your Microsoft Audience Network campaigns using which resources? Select all that apply.
42. Nick is logged into the Microsoft Advertising User Interface and wants to import his campaigns from Facebook into the Microsoft Audience Network. What is the correct order in which these steps need to be taken to complete the import? Organize the options in the correct order.
43. Microsoft Audience Network offers a detailed publisher report showing every domain driving traffic to your campaigns.
44. Denise is running dynamic remarketing campaigns on the Microsoft Audience Network. She can also use this feature for her search campaigns.
45. A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?
46. Which of the following statements are true of view through conversions? Select al that apply.
47. In the direct or guaranteed method of selling display advertising, how is pricing set?
48. Why is the Microsoft Audience Network brand safe? Select all that apply.
49. What does vCPM stand for?
50. What are the primary lengths, or durations, of video ads? Select all that apply.
51. Amanda is applying targeting to her Microsoft Audience Network campaign. Which types of bidding are available? Select al that apply.
52. Claudine wants to import campaigns from Facebook into the Microsoft Audience Network. Which targets can be imported using the Facebook Import tool? Select all that apply.
53. Monica wants to view the performance of her Microsoft Audience Network campaiqns. What are ways in which Monica can do this? Select al that apply.
54. In the direct or guaranteed method of selling display advertising, how is pricing set?
55. Which of the following brand safe sites are included in the Microsoft Audience Network? Select all that apply.
56. Meredith is creating a Microsoft Audience Network campaign and is selecting images. Which of the following statements are Microsoft Audience Network image requirements that Meredith must adhere to? Select all that apply.
57. To get started with the Microsoft Audience Network, Contoso Snacks will need a minimum of 3 images: a 1200 x 628, a 300 x 250, and a 728 x 90.
58. When is a customer removed from a dynamic remarketing list?
59. Contoso Investments are bidding for individual display impressions in an action. This is an example of which sales model?
60. Contoso Furniture is creating online video ads. What is the typical file type for video ads that they should use?
61. Which set of ad dimensions represent common standard interactive advertising bureau (IAB) ad specifications?
62. What are the standard dimensions of a mid-page unit or rectangle ad?
