A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?

Written by Justin Foley in Microsoft Native & Display Advertising Certification Answers Last Updated January 4, 2023
  • Ads showing socks from the shoe company are shown to the customer.
  • Ads featuring the same pair of running shoes are shown to the customer.
  • Ads showing shoes from a competitor are shown to the customer.
  • Ads featuring similar running shoes are shown to the customer.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

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