You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner? Select 2 Correct Responses

A way to identify operational budget to reallocate to marketing Its integration with other budgeting software, such as QuickBooks Its forecasting that is driven by billions of weekly Google searches Its reliance on machine learning for forecasting purposes The correct…

Performance Planner offers two significant benefits for your clean energy company: 1) It uses machine learning to fine-tune forecasting, and 2) Its forecasts are backed by billions of Google searches conducted weekly.

A way to identify operational budget to reallocate to marketing Its integration with other budgeting software, such as QuickBooks Its forecasting that is driven by billions of weekly Google searches Its reliance on machine learning for forecasting purposes The correct…

Laverne has created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

Enables her to partner with other similar businesses. Allows her to reach to all device types. Increases the geographic distribution of her ad. Extends her reach to additional sites. The correct answer is: Extends her reach to additional sites.