You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads? Select 2 Correct Responses

  • Less click-fraud
  • Longer funnels
  • Lower eCTR
  • Greater flexibility
  • More relevance

The correct answer is:

  • Greater flexibility
  • More relevance

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