You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?

Written by Justin Foley in HubSpot Inbound Certification Answers Last Updated January 28, 2023
  • Research, identify trends, and create persona stories
  • Create persona story, test and optimize, and make assumptions
  • Make assumptions, identify trends, and ask company employees for input
  • A buyer persona shouldn’t be developed at this time.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

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