You’re managing app campaigns for a financial services company. Which of the following assets should you use?

  • A video that tells a complete story, including the user’s financial problem and how the app solves it
  • A headline that states the name of the app and a call-to-action to download
  • An image of someone holding a phone with the app on-screen and a logo overlayed
  • A screen-capture video of someone exploring their financial performance page

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