You’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?

Written by Justin Foley in Google Ads Creative Certification Answers Last Updated November 27, 2022

Remove the assets and add new ones that follow best practices even more closely.
Replace all the assets at once so they can be distributed evenly.
Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
Replace assets that have a low performance label in the asset report.

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