You’re developing a storyboard for a video ad. Which technique should you use to grab and sustain viewers’ attention?

Written by Justin Foley in Google Ads Creative Certification Answers Last Updated November 27, 2022

Build suspense with a slow pace to start.
Use engaging pacing and tight framing.
Keep visuals low-contrast to avoid overwhelming viewers.
Set up scenes to be zoomed out so viewers can see all story elements.

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