You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?

Written by Justin Foley in Google Ads Creative Certification Answers Last Updated November 28, 2022

Make people core to the story and keep branding subtle.
Use product demos and how-to’s to put the product in context.
Use technical jargon that will resonate with important audiences.
Share multiple messages about the many ways this product solves a problem.

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