You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?

  • Provide multiple options for how viewers can take action.
  • Keep audio to a minimum so viewers focus on the call-to-action (CTA).
  • Include a specific call-to-action (CTA).
  • Include a generic call-to-action (CTA).

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