Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?

Written by Justin Foley in Google Ads Creative Certification Answers Last Updated November 27, 2022

Set the context and include a clear call-to-action.
Leverage key differentiators such as competitive claims and endorsements.
Convey multiple messages to resonate with the masses.
Brand often, especially in the last five seconds.

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