You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?

  • Focus on people to get the product noticed.
  • Set the context and include a clear call-to-action.
  • Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
  • Focus on audio and supers to reinforce your message.

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