Scenario: You work for a company called PetSpot that sells animal supplies. The best audience to target on social media at the decision stage of the buyer’s journey would be people who:

Written by Justin Foley in HubSpot Digital Advertising Certification Answers Last Updated December 15, 2022

have expressed an interest in dogs
meet the demographic profile of your buyer persona
have liked your posts on social media
have added items to their cart, but did not complete their purchase

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