You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?

Written by Justin Foley in Google Ads Creative Certification Answers Last Updated November 27, 2022

Feature products in only the first and last five seconds.
Avoid humor as it’s more subjective.
Keep the value proposition and use case precise.
Focus on audio and supers to reinforce your message.

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