You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

  • Events can be associated with signed-in users to enable cross-device reporting
  • Events from your mobile app can be combined with your existing website data
  • Conversion reporting for the web data stream uses machine learning to distributes credit across channels
  • Additional events are collected from your website without you needing to change your website’s code

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