Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?

Written by Justin Foley in HubSpot Inbound Marketing Optimization Certification Answers Last Updated December 20, 2022

The search engine is encrypting the user data. This is common on Google.
The UTM parameters cannot be parsed by HubSpot analytics.
A contact submitted a HubSpot form on a page without the HubSpot tracking code.
You have not set up your Sources report with your HubSpot account manager yet.

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