- Because flywheels were only recently invented, but funnels have been around for much longer.
- Because funnels are powered by gravity, just as businesses are anchored by revenue.
- Because companies that don’t use the inbound methodology are inherently funnel-shaped.
- Because many business charts show conversion rates, and those charts are often shaped like a funnel.
SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...
False True The correct answer is: True