While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?

  • By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
  • By explaining that advertisers with awareness goals should create short-form content that’s highly engaging.
  • By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.
  • By explaining that you should focus on either long- or short-form content, as using both creates an inconsistent experience.

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