Which of the below statements is true for private auction deals?

Written by Justin Foley in Amazon DSP Advanced Certification Answers Last Updated December 4, 2022

Private auction deals allow you to pay a varied CPM across multiple sites.
Private auction deals give an exclusive group of advertisers priority to bid on the open inventory.
Private auction deals work on a 1st price auction where the highest bidder wins the impression, and pays the highest bid.
Private auction deals work on a 2nd price auction where the highest bidder wins the impression, but pays the 2nd highest bid.

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