Based on the data below, which is the most effective advertising campaign? (Duplicate 1)

Written by Justin Foley in HubSpot Digital Advertising Certification Answers Last Updated December 15, 2022

Campaign 1 because it drove more leads
Campaign 1 because it has a lower lifetime value
Campaign 2 because it has a greater return
Campaign 2 because it has a higher CPA

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

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