What’s the difference between qualitative and quantitative research?

Written by Justin Foley in HubSpot Inbound Marketing Optimization Certification Answers Last Updated December 20, 2022
  • Qualitative studies generate data based on observing a person or thing directly; quantitative data is gathered indirectly.
  • Studies that are quantitative in nature generate data based on observing a person or thing directly, whereas qualitative data is gathered indirectly
  • Quantitative studies are only done via surveys; qualitative studies can be done a myriad of ways.
  • Qualitative studies give you better insights than quantitative studies.

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