What’s the difference between attitudinal and behavioral research?

Written by Justin Foley in HubSpot Inbound Marketing Optimization Certification Answers Last Updated December 20, 2022
  • Attitudinal research measures what your customers say; behavioral measures what they do.
  • Behavioral research measures what your customers say; attitudinal measures what they do.
  • Attitudinal research measures quantitative data; behavioral research measures qualitative.
  • Behavioral research measures quantitative data; attitudinal research measures qualitative.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

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