What kinds of information does your sales team likely need included in each persona?

Written by Justin Foley in HubSpot Inbound Certification Answers Last Updated January 28, 2023
  • The size of the target market represented by each persona
  • The full name, title, and direct phone number of the persona so they can reach out and initiate a sales conversation
  • The goals and challenges the persona typically has that your product can help with
  • They’re quota for the number of sales they need to close with that persona each quarter

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

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