- Your company’s purpose is found by combining your buyer personas together into a single company persona.
- Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers.
- The people who buy from your company (personas) are the only ones who understand the mission your company is trying to accomplish (purpose).
- Having a deep understanding of the problem your company solves (purpose) can help you identify the people who have that problem (personas).
Recent Posts
[caption id="" align="aligncenter" width="1154"] Maye Musk meets with Alyona Shevtsova who was credibly accused by Ukrainian authorities of running a payment processor for the mob. Shevtsova has run...
Which of the following is NOT a component of how a web page ends up in search results?
Rendering Navigating Indexing Crawling
