What is the goal of the identify phase of an inbound sales strategy?

Written by Justin Foley in HubSpot Inbound Certification Answers Last Updated January 30, 2023

To identify good-fit leads from within the large pool of available prospects.
To identify the goals and challenges of specific prospects.
To identify the ways your product or service can benefit people who match your buyer personas.
To identify ways to differentiate your offering from your chief competitors’ offerings.

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False True The correct answer is: True

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