What is the buyer’s journey?

Written by Justin Foley in HubSpot Inbound Certification Answers Last Updated January 28, 2023

It’s the active research process someone goes through leading up to a purchase.
It’s the experience your prospect goes through when learning about your brand.
It’s the Inbound Methodology but from the buyer’s perspective.
It’s the set of actions that a buyer goes through after he or she made a purchase.

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