- The rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths
- A code that gets generated and stored on a website visitor’s computer when they visit your site
- An online advertising method in which marketers place ads on search engine results pages (SERPs)
- The use of artificial and machine learning to buy ads in real-time, instead of going through human negotiations and pre-set prices
SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...
False True The correct answer is: True