What did fashion brand Burberry do to revolutionize how marketers use social media?

Written by Justin Foley in HubSpot Social Media Marketing Certification Answers Last Updated December 22, 2022
  • Ran a massive Facebook campaign to advertise their brand to fans
  • Developed a highly successful public relations campaign that used social media to share their messages
  • Invited their fans to share photos of their trench coat
  • Began working with a famous influencer to take over their Instagram feed

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link to How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

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